Web Site Technologies

• Encode physical addresses in the hCard microformat
• Include a robots.txt file
• Custom 404 that works in subfolders
• Credits for design, stock images
• Include a favicon.ico
• Include a print stylesheet
• Google Webmaster Tools to monitor indexing and 404s
• Google Analytics to track usage and 404s
• Check links sitewide in Dreamweaver to search for 404s
• Browsershots to see how the site looks on myriad platforms
• W3C HTML and CSS validation
• Use a tool to check CSS for unused declarations
• Explicitly check for Javascript errors and warnings
• Have a Google Doc with all the site passwords in one location
• Spam-encode email addresses (search entire site for them)
• When creating design, produce a sample page with styles for every HTML widget
• Place <meta> description tag on main page because Google uses it for page description in search results
• Link to contact information at the bottom of every page